Yamaha Motor Australia (YMA) acquired an established accessory company in Queensland (Addfast Accessories) in 1989 and another in South Australia (Heads ‘N’ Treads) in 1994. FICEDA Accessories was established in New South Wales a year later to further expand accessory sales and to achieve a National distribution capability. Whilst Addfast Accessories focuses purely on the QLD territory, FICEDA Accessories provides an autonomous national coverage for the majority of its products.
FICEDA Pty Ltd distributes accessories via a network of 1,200 motorcycle dealers throughout Australia.
FICEDA Accessories employ a total of 35 people Australia wide delivering the best service in the industry.
Since inception FICEDA Pty Ltd has continued to achieve steady sales growth and consolidate its position within the market place. It is of strategic importance to its parent company providing complimentary support to Yamaha’s core business.
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